Because food waste is totally nuts... we are changing daily rituals, nibble by nibble.

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We research our ingredients, our packaging, our supply chain, so that you don't have to.

You know, by the time it comes to choosing the most sustainable option, your decision is easy.

We've already done the work for you.

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Apple Core

We are on a mission to redefine the concept of 'waste'. 

Pulp, is not, waste.  40% of the world's food, produced, is wasted.  And in the process, so are the time, water, salaries, fuels, land, resources, to produce it.  If food waste were a country, it would be the third largest emitter of green house gases, after the US and China.  That's absurd. 

Our Mission

We go the extra mile to challenge perspectives and inspire change while being deliciously innovative.

Apple Skin

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Never have that "omg I'm out of granola" feeling. Ever.
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SUBSCRIPTION Oat, Almond & Honey Granola

£13.00

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SUBSCRIPTION Rye, Hazelnut & Cacao Granola

£13.00

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SUBSCRIPTION Barley, Spelt & Walnut Savoury Granola

£13.00

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It's not just a snack. It's a way of life.

The choices we make, make a difference. Read more on Brands We Love, Journal entries on what's inspring us, sustainable Collections and Upcycled Recipes.

Our Blog
Facts etc.: Upcycling

Facts etc.: Upcycling

What is Upcycling?

In basic terms? Using what you have. Upcycling is the process of repurposing waste to create something new.

In our case, we aim to eliminate food waste by using juice pulp, a byproduct which is typically thrown away. In order to make our granola, we upcycle apple juice pulp collected from cider and juice pressers in England.

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Recipe etc.: Baked Cheeseboard with Pear & Grapes

Recipe etc.: Baked Cheeseboard with Pear & Grapes

Christmas is fast-approaching and with it comes two things: dinner parties that involve feeding the 5000, and the need for warm, comforting food. We have a recipe that is a solution to both. This Baked Cheeseboard with Pear and Grapes is the perfect sharing dish that's super quick and easy to make.

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Facts etc.: Truth About Rapeseed Oil

Facts etc.: Truth About Rapeseed Oil

Rapeseed oil is one of the most controversial oils. People go so far as to categorically ban it from their diets. And they’re not wrong. Sometimes.. It can also boast one of the best nutritional CVs of all plant oils. Confused? Same. Here’s what we discovered…

TL;DR

First: all rapeseed oils were not created equal. Cold Pressed Extra Virgin Rapeseed Oil ≠ Rapeseed Oil ≠ Canola Oil.

Second: here are the 3 main reasons we chose to use Cold Pressed Extra Virgin British Rapeseed Oil in our Rye, Hazelnut Cacao Granola and Barley Spelt and Walnut savoury granola:

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FIND US

Whole Foods Market - 5 locations around London
Selfridges - tube: Bond Street

And other independent shops, delis, cafes and packaging free shops in and around London. Full list of stockists on our Find Us page.

Borough Market - tube: London Bridge, Monument, Borough
Friday - Sunday; 10-5pm, 9-5pm, 10-4pm